Evey project we undertake has a sponsor. This may be someone in Academic Registry, in the Finance Department, a College, or any other area of the university. The sponsor is the person who requests the project and in some cases also provides the funds to make it happen. Until recently, we called this person "the customer". Which made sense in one way, as they were requesting and possibly paying for the project. Calling them the customer encouraged us to focus on satisfying their requirements and steered us away from a purely IT-based view of the world. Of course, these people were usually senior managers and usually did not actually use the systems we were building or buying. The users, or sometimes "end users", were a different group entirely. Although I've never met someone who called themselves an "end user". The downside of these terms is that they aren't accurate and they obscure the requirements of the systems rather than illuminate...
Thoughts on enterprise architecture and related ideas. I am an enterprise architect and the University of Edinburgh. These posts are personal opinion and do not represent an official position of any part of the University of Edinburgh. For official news, read the EA service blog